Think like your customer to increase your sales
Knowing your customers can help your business make compelling content, bring more sales, and keep your clients happy and loyal.
Sometimes it’s difficult to create a potential customer persona inside our mind.
Where to begin?
In this topic, we are going to figure it out.
We’ll teach you how potential clients think and how you can learn from their behavior, create strategy for buyers profiles and use them to increase sales.
So how to define a customer profile?
A client profile is a description of your ideal client. Unlike a generic target market breakdown (which might be “moms with small kids” if you sell toys, or “Marketing teams” if you sell management software), a client's profile goes deeper than this. A customer profile breaks down by a person’s demographics, goals, values, and age. To help you better visualize the profile of your potential client, most include a face and name.
THE 5 PRIMARY BENEFITS OF CUSTOMER PROFILE
1. Your potential client provides insight into inbound marketing campaigns.
As soon as you understand who your “target” is, your understanding of what those users are searching for on Google, what level of understanding you can assume, and how much nurturing each lead is likely to need, you more effectively turn visitors into leads and increase your sales.
2. Customer's profiles provide insight into advertising campaigns.
A complete client profile will inform you where your potential customers are (on which platforms), and what ads will attract their eye and get them to visit your website. For example, Wix on the image below uses the Facebook Ad headline “Get a customized logo that’s right for your brand in just a few clicks,” recognizing this is the primary desire of their ideal customer:
3. Customer profiles provide insight into website design and optimization.
Having a knowledge of the primary needs of your potential customers, you can more effectively create your website’s. For example, by moving from their Facebook ad to their website. They continue the “Logo creation” value proposition, using it here to turn visitors into leads:
4. Customer profiles provide insight into who you shouldn’t be targeting.
Knowing what kind of audience you shouldn’t be targeting improves your campaign's ROI and increases your sales. Not every user is a solid lead and has the same value. Identifying who you should prioritize and who can be left to a scalable sales.
5. Customers profiles provide insight for your support team to better prepare for conversations
By implementing the client's profiles, you can be better prepared for every chat conversation with potential clients. You’ll be able to create automated emails which better convert and open by customers, and build a more effective profile base. HOW TO CREATE A SUCH A SUCCESSFUL CUSTOMER PROFILE? Sit down with your potential clients to share experiences Ask your customers to take surveys, phone calls, and in-platform questionnaires. Look at your marketing segment and your audience.
REMEMBER…
1. You may have more than one potential customer profile
If you want to run a campaign targeting a demographic which isn’t, necessarily, one of your existing client's profiles, don’t let that stop you. Online marketing is about A/B testing (testing a couple of options) as much as possible.
2. Your client's profiles would change as your business does.
If releasing a new feature inside your business, how will that affect the appeal of your product with your existing clients?
In conclusion:
Now that you have a more understanding of your potential client's profile, including exactly how you can create and use them to increase your sales. Create the questions and polls to send to your existing clients. Start noting the needs of prospective clients. Analyze your customer’s report. Check again the data after a couple of weeks. One of the best advice we can give you is to turn to professionals for them to create a successful customer profile and increase your business sales.